Business Wire, May 17, 2010
Small to Mid-sized Health and Fitness Businesses Can Now
Outsource Content Creation And Social Media Network Management For A Low
Monthly Fee
ATLANTA — On the heels of successful roll-outs of DesignSherpa
in the design market and CommunitySherpa
in the apartment community market, Network Communications Inc. (NCI), a
leading publisher and provider of online media services to local
businesses across the U.S., announces a new turn-key social media
program to improve search results, increase referrals, enhance client
retention and deliver measurable results for health and fitness
businesses. HealthfitSherpa advances NCIs commitment
to leveraging social media tools to deliver fresh and interesting web
content and increase a companys bottom line.
As an extension of NCIs Digital Sherpa business unit,
HealthfitSherpa is a fixed-cost monthly
subscription service for health, fitness, beauty,
wellness, medical/cosmetic, spa, nutrition & diet, and related
businesses. Businesses receive a custom-branded blog,
Facebook and Twitter presence, content-creation, network administration
support, as well as detailed reporting and analytics.
Dan McCarthy, NCIs chairman and CEO, an early adopter of social
media in marketing, says, We believe that the core of a powerful social
media program is content. But we also recognize the challenges that the
social web presents for many small to mid-size businesses. They clearly
understand the importance of adopting a social media strategy for their
business, but the idea of creating a blog or social identities across
multiple platforms like Facebook, Twitter and for their communities is
daunting. At NCI,
we have taken our content-driven process and skills that are already in
place for our more than 25,000 customers, and have developed a way to
help them execute their social media marketingsimply, affordably and
effectively.
Bill Pryor, business development director for HealthfitSherpa,
notes: Social media marketing requires expertise,
management and focus. NCI has successfully created over
1,000 social media programs for local businesses in a variety of
industries. HealthfitSherpa will now serve the
health and fitness industry, which has natural communities ideal for
this type of client and community engagement.
To find out more about HealthfitSherpa, visit http://www.healthfit-sherpa.com.
To better understand NCIs approach to social media marketing and
to gain additional perspective, you can also visit Dan McCarthys
personal blog, ViralHousingFix.com,
where he shares some foundation principles and observations.
About Network Communications, Inc.
Network Communications, Inc. is a leader and innovator in the
design and development of social media marketing programs for local
businesses. Social media service groups include Community
Sherpa, Digital Sherpa, Design Sherpa and Broker Sherpa. NCI
is also the leading publisher of printed and online real estate
information in North America. The company was acquired by Court Square
Capital Partners in January of 2005
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